For freight brokers and operations managers, the daily grind often feels like a constant game of catch-up. Urgent shipments, last-minute capacity needs, and the never-ending cycle of posting loads on boards. It’s a high-pressure environment where success depends on speed, accuracy, and the right carrier relationships.
But what if there was a way to bring order to the madness? What if brokers could stop scrambling for capacity and instead have the right carriers surface automatically for each load?
That’s exactly what Sims Global Solutions discovered when they integrated Cargo Chief into their operations.
The Challenge: Too Much Manual Work, Not Enough Carrier Visibility
Before adopting Cargo Chief, Sims Global Solutions faced the same challenges that many freight teams do today:
- Heavy reliance on load boards – Searching for capacity was time-consuming and inconsistent leading to inefficiencies.
- Last-minute chaos – Covering urgent shipments meant scrambling to find the right carrier adding stress.
- Limited carrier relationships – Too much focus on one-off transactions instead of building long-term partnerships.
- Pricing uncertainty – Without real-time market insights, negotiations often felt like a guessing game.
They knew they needed a better way to source and manage carrier relationships, but they weren’t sure where to start.
The Turning Point: Gaining an Edge with Technology
In March 2021, post-COVID market shifts made it clear that manual processes wouldn’t cut it anymore. The company began searching for a tech solution that could streamline carrier sourcing and give them a competitive advantage. That’s when they discovered Cargo Chief.
Instead of blindly posting loads and hoping for the best, they gained instant access to a centralized network of carriers, complete with lane history and real-time availability.
This meant they could proactively find carriers instead of constantly reacting to load board responses.
The Breakthrough: Faster, Smarter Carrier Matching
One of the biggest “aha” moments came when their team faced a particularly tough lane. Their carrier sales reps had been struggling for days to find the right partner.
But with Cargo Chief, the solution was just a few clicks away.
Instead of spending hours posting and calling carriers, they were able to identify the right match instantly, build a long-term relationship, and reduce the stress of last-minute capacity gaps.
The Results: Less Chaos, More Efficiency
Since integrating Cargo Chief, Sims Global Solutions has seen tangible improvements across their operations:
More Carrier Relationships, Less One-Off Transactions – Instead of relying on random carriers, they now work with repeat, trusted partners, improving reliability.
Faster Load Coverage – What used to take hours on load boards now takes minutes, thanks to Cargo Chief’s automated carrier matching.
Smarter Negotiations with Real-Time Data – With live market insights, they have stronger negotiation power, leading to higher margins and lower costs.
Seamless Integration into Their TMS – Every time they enter a load, recommended carriers automatically surface, eliminating hours of manual searching.
But the results don’t stop there. The numbers back up the operational efficiency they’ve gained:
- 36% Open Rate on emails to carriers, showing the effectiveness of Cargo Chief’s streamlined approach in capturing attention.
- 35% High-Quality Replies from carriers, indicating more engaged, meaningful communication.
- 23% of Loads Booked in Less than 15 Minutes, proving how quickly Cargo Chief’s technology accelerates decision-making and load execution.
Why Freight Brokers Need to Evolve Now
The freight market has changed. The days of faxing carrier packets and relying solely on load boards are fading. Freight brokers who want to stay competitive need to invest in technology that helps them scale efficiently.
The Future of Freight Brokerage: Smarter, Faster, and More Profitable
For brokers looking to reduce chaos, improve carrier relationships, and boost efficiency, the solution isn’t more manual work, it’s smarter technology.
Cargo Chief has helped brokers like Sims move more loads, reduce stress, and focus on what matters: building lasting carrier partnerships.
If your brokerage is looking for a better way to source and manage carriers, it might be time to see what Cargo Chief can do for you.
Ready to streamline your carrier sourcing? Let’s talk.
