Shifting From Load Boards to DFM: How 48 Barriers Saves “4-6 Hours a Day” Booking Freight with C4

Who is 48 Barriers?

48 Barriers specializes in sourcing and shipping concrete blocks, barriers, and planters for all commercial applications throughout the lower 48 states. They work with businesses in industries ranging from entertainment to construction. Because they source the barriers themselves, they serve as both the shipper and the carrier for their customers.


The Need for a More Efficient Tech-Stack

The need to move from the traditional booking process to a more efficient tech-focused process was immediately apparent when 48 Barriers experienced rapid growth in 2022. More sales meant more barriers needed to be moved, and the manual way of booking freight was unmanageable. 

Before building out their tech stack, 48 Barriers used Google Sheets to track everything, including their loads, bills of lading, and carrier confirmations. This was a laboring, inefficient, and time-consuming process for their small team of one.

Immediately they needed to implement a TMS system to eliminate the redundant manual work and track their loads better. 48 Barriers onboarded Tai Software as their TMS with the functionality to enable their team to automate many aspects of their operations, from posting to load boards automatically to sending documents directly through the TMS. 

From a sales side, having easy access to the TMS provides an at-a-glance look into what loads are pending, in transit, and delivered, increasing visibility and improving communication throughout the company.

Adding Tai TMS to their tech stack was the first step in building a tech-enable brokerage, but they were still spending countless hours relying on load boards and calling 15-20 carriers to cover one load. After exploring Tai’s integration partners, 48 Barriers found Cargo Chief’s C4 platform to be the solution they were looking for to streamline their carrier sourcing, automate their outreach, and book freight faster.


Michelle Farley with 48 Barriers Quote


The Transition from Load Boards to Digital Freight Matching

Before Cargo Chief, 48 Barriers relied heavily on load boards to cover their freight. Their days were consumed with phone calls leaving little to no time to build relationships with these carriers. It was a very transactional-based booking process. 

Cargo Chief’s C4 digital freight matching solution integrated with Tai TMS enabled 48 Barriers to turn transactional carriers into repetitive business. In a matter of months, they grew their carrier network by 50%, improving their carrier reuse and increasing margins.

48 Barriers was able to expedite the booking process by not only growing their carrier network but also automating load offers. As soon as a load gets built in their TMS, C4 instantly identifies and emails load offers to their best fit in-network carriers. Through automation, 48 Barriers doesn’t have to manually identify carriers or build out carrier profiles because C4 does it for them. 


“We realized how amazing it is not having to post loads to load boards”, said Michelle Farley, Account Manager at 48 Barriers. “We get a lot of traffic from emails sent out using Cargo Chief. We don’t have to make as many phone calls to book loads and don’t have to take as many phone calls from load boards.”


To date, 48 Barriers has been able to:

  • Save 4-6 hours a day of manual work, enabling them to focus on building relationships with their carriers and booking more freight
  • Book 80% of their loads within 24 hours without having to post the load on load boards
  • Expand their carrier network by 50%, increasing carrier retention
  • Book 3x more loads digitally
  • Hire additional dispatchers to move more freight
48 Barriers and Cargo Chief Results (2)

More Time Means More Money 

The time saved using Cargo Chief’s DFM allows 48 Barriers more opportunity to negotiate the best rates with their carriers – increasing margin – rather than working load boards, making calls, and taking the first option they come across.

In addition to shifting from load boards to DFM, adding Cargo Chief and Tai Software to their tech stack enabled 48 Barriers to focus more on providing better customer service. Moving freight faster means they can sell more barriers.

If you’d like to experience how C4 can help you optimize your freight brokerage, save time on manual work, and focus on growing your business, request a demo today.

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How Cargo Chief enables 3PLs and freight brokers to expand their carrier network and gain visibility into real-time pricing with the C4 freight procurement

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Cargo Chief’s C4 Procurement & Automation platform enhances the efficiency of the booking workflow for 3PLs, significantly reducing the time it takes to cover a load while driving more business to in-network carriers. Connect with a Cargo Chief team member today and see a demo!